The reason Ive chosen A.B.C as my craft of campaign is because I'm referring to my own thought transition towards the attitudes of illegal downloading. As Ive said, educating myself through research has made me more conscientious of my personal involvement in illegal downloading and given me the opinion that I want to support industries/artists that inspire me.
So I link the alphabet(A.B.C) with learning. Learning to THINK about what effect illegal downloading has.
I guess its easier for anyone who hopes to have a career in a industry vulnerable to piracy to think respectively about the effect it has on their future.
It'd be interesting to know if anyone else with this brief have gone through any changes in attitude.
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